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First Generation Student Logo and Branding

Project Type

Branding, Icon Design, and Graphic Design

CSU Fullerton, First-Generation Initiative

See this work in action!

This project was an opportunity for me to develop a logo for the first-generation initiative at Cal State University, Fullerton, in 2021. I developed over 30 variations of this logo and finally settled on this wordmark, with a Gestalt icon. The logo I developed was used for a large-scale event with over 800 students. Graduation stoles, t-shirts, and tote bags were made and handed out to the crowd. This will be the iconography used for the school for the foreseeable future.

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