This project's purpose was to create a brand identity within the guidelines of the 'everyman' archetypes. From creating almost 40 logo variations to drawing up personas, Naan-Stop was created to be the first South Asian fusion-vegan food truck in Los Angeles.
This mobile business aims to bring a South Asian food service to a community that lacks it. The cuisine is extensive and diverse, and there aren’t nearly enough shops in the Los Angeles area to truly show a hungry Californian how good this cuisine is.